Denim Designer Loren Cronk creates custom made jeans in his cool little shop and boutique near McCarren Park. Sourcing fabrics from Italy, Japan, USA and Turkey, Cronk gives each custom made pair of jeans the attention and care of an artist. Hand sanding then washing them in his industrial washing machine, until finalizing each product by numbering and dating them.
Besides being a denim addict, the former designer for Levi Strauss and Ralph Lauren who also created his own brands Soldier & Brave, Melody, Lips Jeans and BLKSMTH which are sold in the shop, Cronk is also an incredibly nice guy who makes you feel right at home while shopping in his boutique.
Surrounded by denim jeans, rolls of fabrics as the buzz of sewing machines humming in the back of the store, you’ll also find a variety of vintage jeans and other items. I picked up a couple vintage Levis, Lee Jeans and random vintage high waist jeans and shorts while my friend purchased a great looking scarf. When I couldn’t find everything I wanted, Loren directed me to other nice Vintage shops in the neighborhood. Loren Boutique is a great place to shop for denim.
Loren80 Nassau (btw Lorimer and Manhattan Ave) Brooklyn, NY 11222 Tel. (347) 529-5771 Open: Thurs 12:00pm – 6:00pm, Fri – Sunday 11:00am – 9:00pm, Accepts Visa, MC & Amex NYC APPOINTMENTS
CHECK THE WEBSITE & BLOG FOR MORE INFO.